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Presently based mostly in Los Angeles, Sara Pietila is an entrepreneur impacting lives with the significant merchandise she creates. Previously often known as Earl Gray & Polka Dots, her enterprise began with lovely objects to get pleasure from over a quiet second with a cup of tea. In 2017 her finest pal handed away. In honour of their friendship, regular and flight was born. Whether or not it’s tea scented candles, hand cleaning soap or mugs with inspirational phrases, Sara creates every product as a celebration of the love we’ve in our lives. She hopes regular and flight blesses your lives as a result of creating it has helped heal her damaged coronary heart. On the tea desk Sara shared the primary time tea introduced her consolation, how tea influences her work, favorite locations to journey for tea and extra.
The kettle is on and I can hear it about to sing. What tea are you going to steep for us right this moment?
There are only a few issues that deliver me extra delight than listening to a tea kettle sing. Many individuals want to make use of electrical tea kettles as a result of they’re sooner however I really like setting my kettle on the stovetop and ready to listen to it whistle. What a pleasure!
The tea I’m steeping right this moment is Earl Gray however in my life, Earl Gray and matcha are each part of my every day rituals and produce up totally different feelings. Earl Gray may be very nostalgic and filled with pretty recollections whereas matcha is soothing and energizing.
Do you recall the primary sip that began your tea journey?
I don’t recall my first sip – someday in my youth I started consuming black tea with a variety of sugar. Nevertheless, my first recollection of tea as one thing vital occurred in my teenagers.
I’d simply gone by means of a breakup (oh teenage love) and was coping with nervousness for the primary time. My expensive Aunt Lois knew I used to be going by means of a tough time and she or he gave me a e book known as A Tea To Consolation Your Soul in addition to a set of teas.
The primary one I attempted out of the gathering was Earl Gray and there was one thing magical concerning the scent and flavour. I consider that’s the primary time I related that tea introduced me consolation.
Since that second tea has at all times been a supply of solace. I’m grateful for my Aunt Lois who understood what I wanted at that second and helped encourage my love and curiosity in tea.
As a small enterprise proprietor and music instructor, what are a few of your every day tea rituals and the way does tea affect your work?
Tea rituals have been part of my life since earlier than I used to be an entrepreneur however I believe think about a lot extra since I began working for myself.
With out an workplace to journey to every morning I’ve created my very own habits for mild construction in my work day. I start every day with a matcha latte.
There are a couple of steps within the course of: deliver the kettle to a boil, add milk to my frother and switch it on, sift the matcha into my mug, add the new water to the matcha, whisk the matcha and water with a bamboo chasen, then add a little bit of vanilla extract, and at last pour within the frothed milk.
It’s these steps that really feel a bit like meditation. A manner of feeling grounded.
I additionally usually have a day matcha latte to each enhance my vitality and in addition give me some encouragement to complete out my day sturdy!
I additionally discover tea a really useful gizmo once I’m working.
There’s a quote from Leo Tolstoy that resonates with me deeply:
“I need to drink a number of tea or I can’t work. Tea unleashes the potential which slumbers within the depth of my soul.”
I like my work each as a non-public voice and piano instructor and as a product creator at regular and flight. I discover that tea provides to the magic of my work. It’s the conduit by means of which my most exceptional concepts and wonderful revelations arrive.
From mugs to stationery and important oil candles, you could have created so many great and significant merchandise over time. Are you able to share a couple of of your private favorite regular+flight merchandise and the story behind them?
There are a couple of of my merchandise, previous and current, that stand out as favourites.
First, my friendship mugs.
These mugs had been created as the primary regular and flight product. Every set got here with an anchor mug and a sizzling air balloon mug.
The anchor represents Lisa, my finest pal I created regular and flight in honor of, and the balloon represents me. There’s a longer story related to this however the thought was to purchase a set, maintain one for your self, and provides one to your finest pal/Mother/associate – similar to friendship necklaces.
They had been my first true finest vendor in my store and I simply bought my final set on the finish of June. It’s bittersweet however I don’t intend to restock them at this level. Nevertheless, they’ll at all times be the start of one thing lovely.
Second, my masala chai candle.
It was the primary important oil candle I made. I bear in mind once I was within the testing part I took a candle to a pal’s home. Whereas there I smelled each the candle and a cup of masala chai and so they primarily smelled the identical. I couldn’t consider how good it was! It’s nonetheless my best-selling scent up to now – for good motive!
Third, within the midst of 2020 and the pandemic, I created out a mug that claims “Love your self by means of the messy center.” It bought out in lower than a day! I’ve restocked it 3 occasions since then. It’s nonetheless the mug I attain for essentially the most. I discover its phrases simply as comforting because the tea I drink from it.
Lastly, I’m the MOST enthusiastic about new merchandise hitting the store in the midst of July 2022. These merchandise are part of regular and flight apothecary!
Beneath the apothecary umbrella, I’m launching hand cleaning soap, hand lotion, room sprays, and extra. They’re all scented with important oils!
My favorite scent, by far, is the London Fog. I’ve been utilizing each the hand cleaning soap and lotion regularly and at any time when I do I can’t cease smelling my fingers. I can’t drink quite a lot of cups of Earl Gray a day (an excessive amount of caffeine). However, I can use these merchandise and odor my fingers as a lot as I would like!!
Are you able to inform us a couple of time whenever you experimented with a product for regular and flight that you just simply didn’t like in the long run?
I’ve had a variety of totally different merchandise in my store and I’ve principally liked them. Nevertheless, there have been a couple of all through the years which have flopped. Like bought one or two and that’s it. These are at all times the toughest blows.
I’ve been lucky that the majority of my experiments, like important oil candles, have gone very well.
It’s the conventional objects that simply don’t at all times get traction – like mugs. I believe the phrase on them has to hit JUST RIGHT or else it doesn’t at all times resonate. And that’s okay. I consider these as blissful little accidents.
Finally, these mugs go into the sale part of my store. They at all times nonetheless find yourself in somebody’s residence giving them a little bit bit of additional encouragement.
Pace Spherical:
Black, Inexperienced, Yellow, White, Oolong or Puerh?
Black!
Sizzling, Iced or Chilly?
Sizzling all the best way!
Teapot, Infuser or Gaiwan?
Teapot for positive.
Straight, Sweetened or Latte?
Latte would at all times be my first alternative.
Cheese or Chocolate pairing?
Cheese!
Should you might journey anyplace on the earth for tea, the place would that be and what would that journey seem like to you?
My favourite place to go for tea on the earth is England. I’ve been obsessive about British tradition since I used to be very younger. I started watching Are You Being Served and Holding Up Appearances on PBS on Saturday nights once I was only a child.
I’ve been lucky sufficient to have traveled to England twice in my life (hoping for an additional one right here within the subsequent 18 months) and I simply love how tea is woven into their tradition. All over the place we went there have been tons of tea rooms and locations to seize tea and pastry.
My superb journey to England could be to journey from village to village consuming tea and testing native meals, e book shops, and pubs! I really like the English countryside!
An honourable point out for one among my favorite locations to have tea is in Sweden. My husband and I had been married there in 2014 and so they have a every day espresso/tea break known as fika. It’s occurs each within the morning and afternoon. It’s a small snack and cup of tea or espresso.
I liked experiencing fika throughout Stockholm in candy cafes and low retailers within the days main as much as our marriage ceremony. These are a few of my favourite recollections of our time in Sweden.
I suppose I adore it as a result of I respect cultures that worth tea as part of their every day lives.
Discover regular and flight:
ABOUT THIS SERIES: Tea tells tales and when related with people, extra are created. That’s the place the concept for this weblog collection, On the Tea Desk, originated. With this collection, The Cup of Life asks tea lovers around the globe to take us inside their tea lives to share their favorite steeps, areas, routines and extra. Meet a few of your fellow tea drinkers right here.
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