J Beverly Hills Platinum Shampoo

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Product Description

Platinum 5 in 1 Styling Emulsion

Our leave-in styling cream offering the five benefits of shine, moisture, strength, de-frizz, and heat protection. It helps improve the hair’s manageability with increased conditioning while protecting it against heat, humidity, and the effects of ultraviolet light. It is suitable for all hair types and will leave hair feeling silky smooth and luxurious.

Key Features & Benefits:

Coconut Oil Adds Moisture, Smooths, and Seals the Hair Promoting Hair RenewalUV ProtectantsSmoothingHumectants That Protect Against Humidity

Platinum Styling Products

Platinum Perfect Body is a weightless style revitalizer and volume primer for beautiful voluminous hair. Our Shape Finishing Spray protects from free radical damage while adding volume and control to any style.

Platinum Matte Texture Spray gives you that sexy, tousled undone look and builds unbelievable volume.

Our Platinum Clay is part styling clay, part dry shampoo. Create a strong hold on dry hair and boost volume when styling damp hair.

Key Features & Benefits:

VolumizingOffer a Strong, Brushable HoldProtect Hair from Damage

Benefits
Not only is our clay water soluble, but it creates a strong hold while removing excess oil and build-up from your hair. Offers 5 benefits of shine, strength, de-frizz, and heat protection with UV protectants and humectants that protect against humidity. Our texture spray adds volume and texture while providing long lasting style support and a matte finisher. Our volume primer provides a flexible hold and UV protection while volumizing and thickening your hair. Our shape finishing spray offers a brushable hold while preventing breakage and can also be layered with any styling products. Absorbs excess oil and build-up, increases manageability in between washes while leaving your hair feeling soft and light.

Directions
Emulsify a small amount between your fingers and apply from the root area out. Apply to damp hair and blow dry. After cleansing the hair, apply Platinum 5 in 1 combing through the hair from roots to ends. Shake vigorously before use. Spray lightly and repeat if needed for more texture. Spray lightly all over the root area on towel-dried hair. Blow dry with round brush to get that perfect body. Hold hair spray 8-10 inches away from the hair, spray as needed. For added hold, spray directly on the root area after styling. Shake vigorously before use. Hold 12 inches away from the scalp and spray lightly for even coverage. Massage through the hair.

Size Options
2 oz 2.4 oz / 8 oz 4.22 oz 8 oz 3 oz / 8 oz 4.2 oz

UV Protection

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Volumizing

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